Hands-on, embedded, and grounded in delivery.
Project Odin helps a small set of strategic Ethereum public-goods teams build credible pathways to sustainability over a one-year horizon, reducing long-term dependency on a single funding source.
Odin is
- A hands-on, embedded advisory program
- A sustainability design and execution partner
- Focused on long-term viability, not venture scale
- Built for public-goods projects with mission integrity
- A pipeline toward the Frontier Research Contractor model
Odin is not
- A grants program or source of direct funding
- A product program
- A general operations team or outsourced sales organisation
- A legal advisor or investment advisor
- A replacement for technical leadership or product ownership
- A fast-growth accelerator
The program is divided into three phases.
- Months 0–3
Discovery & Diagnosis
Map realistic funding and sustainability options through stakeholder interviews, funding-channel analysis, and trade-off assessment. Define the project's frontier domain and identify three to five credibility assets to build before the first lead.
Outcome Base knowledge of the organisation, goals, team, legal setup, runway, and first reputation-building actions.
- Months 4–6
Validation & Planning
Turn options into an executable plan. Define Ideal Client Profiles, build target lists, start early conversations with potential funders or customers, and produce the collateral needed to run a pipeline: one-pagers, scopes of work, decks, grant applications.
Outcome Clearly defined ICPs, first contacts made, a defined BD pipeline, legal templates drafted, structural readiness confirmed.
- Months 7–12
Execution & De-risking
Focus on conversion: signing commitments, running pilots, shipping deliverables tied to external needs, and hardening operational practices so commitments can be renewed. Build the talent core, deliver contracts, funnel leads.
Outcome Diversified funding sources, improved predictability, and at least one repeatable revenue stream.
What success looks like
Success is not measured by how polished a roadmap looks. Teams complete the program once they have achieved real, structural change:
- Increased organisational resilience
- A credible path to reduced dependency on the EF
- Diversified funding sources across multiple counterparties
- Improved operational cadence and external communications
- At least one repeatable revenue-like stream that meaningfully stabilises monthly operations
Workshops
Workshop 1 Defining Your Theory of Impact ~75 min
The foundation for everything else: the core belief about how the team creates change, framed as “If we do __, then __ will happen, because __.” Covers the key insight, why now, a 10-year success vision, and three to five core principles.
Deliverable A working draft theory of impact. Homework: test it with funders, users, or peers and return with what resonated.
Workshop 2 Customer Prospecting, FRC Style ~75 min
Identifying the right partners to fund and shape the team's north-star technical vision: actors with hard technical bottlenecks, who control R&D budgets, and who are structurally willing to pay external teams. Define the Ideal Customer Profile (ICP) and rank prospecting channels.
Deliverable Drafted ICPs and a ranked list of prospecting channels with next actions. Homework: run the “act this month” channel for real.
Workshop 3 Crafting Your One-Liner & Blurb ~75 min
The right entry to the conversation you want to have. Three tests for a one-liner (concise, concrete, generates the right follow-up question), and how to steer predictable funder and customer conversations as decision trees.
Deliverable A forwardable one-liner, a short blurb, and notes on steering funder versus customer conversations.